How To Be A Successful WordPress Website Owner
It’s a well-known truth that all businesses need a website if they want to be successful in these days. But for plenty of people, this is a hard truth that they don’t have the skills needed to build a website themselves.
Though there are free (or nearly so) site building solutions like Wix or other platforms, they don’t provide you full scalability & flexibility.
If you want to have total control and the possibility to scale up easier, then a content management system like Joomla or WordPress would be a better fit. The latter is particularly popular because of its low learning curve, incredible functionality and the great number of specialized WordPress hostings that provide stellar support and optimized WordPress environment.
But the actual building of the site is only the first step on the road to success. After the site has been designed and then published online, it can still remain unsuccessful if you don’t know what you need to attract traffic before starting the website.
Path to Become a Successful WordPress Website Owner
The thing is, the majority of work involved with building a successful website needs to be done upfront. There are several things that you need to do before building your website or have one built for you.
If you already have your website, the information below may help you in realizing why it’s not as successful as it should be. Either way, you can just review these important things you need to be aware of and save yourself a lot of time, money and frustration in trying to make your website work.
Strategy Leads the Way
The first thing that most people often struggle with is the strategy. You need a vision of what your site should look like and about its purpose of existence. A great strategy in place is going to serve as the foundation for everything else that you need to do.
The major problem here is that most people don’t really know what they want when they start out. All they know is that they need a website, but usually, they don’t have the idea about the purpose.
If you’re one of these people, take some time to think about-
- Your passions
- The core values of your business.
Examine them carefully and see which ones are going to to be central and which are going to play the supportive role in conveying the message you wish to pass across.
Once you’ve established the core values and you know what kind of message you want to send the people visiting your website, you can start envisioning what that site should include.
First impression is everything, so you need to consider what the visitor’s first impression is going to be once they land on your homepage. You also need to have a clear idea of who is the optimal visitor to your website. A lot of what you include on your website will be based on the answer to this question.
Take important note of what your primary visitors are going to enjoy that will make them stay longer. This is what determines the type of content you need to include when you build your site.
Have a Sitemap
Next, you need to start mapping out all the pages you want to include. You’ll likely already have a general idea in your mind. But actually putting pen to paper and really drawing it out will help you get a better perspective.
You can create a flow chart or a mind map to sketch out how you’ll build your site, page by page. And you’ll want to start out by mapping what the main categories of your top-level menu will be. Then, start mapping out the pages that need to be included in each section.
Also, take time to consider the user experience at each phase and whether they’ll be able to find what they need easily.
Make Sure You or Your Developer Uses Wireframes
The next step you need to take is to begin to build your website with wireframes. Each page needs to have one objective to avoid confusion. Remember that a confused visitor doesn’t become a customer, and there are plenty of ways to improve your website’s navigation.
A Great Design, A Happy Customer
Next up is the design. Website design is not something to hold you back, and it’s quite simple. Choose a design that will make people actually want to visit your website and then remain there for as long as possible.
And that’s all. Other than that, make sure that your design is consistent with the branding and message which are both things you worked out at the beginning.
Don’t Go Overboard with Functionality
Then you’ll need to focus on the functionality of the website. If you haven’t organized it well enough, or if it’s not easy for people to navigate it, your visitors are going to have a bad impression of your business.
You must look professional and credible to the users, so the systems you lay out should be a big part of your website strategy. Examine all the different options out there and figure out what will work best for your particular business.
Once you’re finished with everything above, you’ll need to take some time to test out your website and its functionality. Find first-hand what problems your customers might have while navigating around your website before putting the site live.
The last thing you want to do is to pay on different ads to send well-targeted traffic to your site, only to find that many of them quickly left because they had trouble navigating it or using the systems within it.
But the job isn’t done quite yet. In fact, it’s just beginning. But if you’ve set everything up right thus far, you don’t need to worry too much about more than just making the occasional tweaks.
Bend The Knee to The Content
The content you are going to provide is both going to bring people and make them stick around on your website. It also gives you a better rank on search engines like Google. The content will also help your business stand out better and establish itself as an authority in any market.
So, pay attention to the type of visitors and the type of contents they enjoy. It’s good to have a mixture of written content, images, and video in most cases. And while doing this take the time to examine whether or not what you are providing is in line with the message you are trying to send to people and what your brand is all about.
Once you’ve done this, your website should be up and running and hopefully doing very well. If you have been consistent about how your company is being represented and the users are finding your content valuable, then you will be on the road to having a successful website that serves the needs of both you and your customers.
Use Statistics, Extensively
Here, you’ll need to start using analytics to help your business grow. By using things like Google Analytics, you can keep track of things like what buttons visitors are clicking on the most, where the most traffic is coming from, and how long people are spending on the site. This data will help you understand which tweaks to make.
Finally, another way to gain these very valuable data is to do some split testing. Your website doesn’t need to be perfect when you first launch it. And this is important to remember because it’s what stops many people from moving forward.
You should put a significant amount of time into your website strategy and how you want your brand to be represented. Also spend a good amount time mapping things out as you plan your website, but don’t get wrapped up in perfectionism.
Once you get your site up, you can begin to split test with
- Variations of your pages,
- Using different headlines,
- Video titles,
- Button colors,
- And so forth.
You’ll be surprised at how a slight change to a page can make a significant difference in the amount of interaction, purchases, and engagement.
Information about your target visitors, split testing and statistics can help you a lot in refining your strategy and approach. If you have a detailed information about what works and what doesn’t, weaving optimizations into your vision shouldn’t be much of a problem. Use hard data and creativity to achieve what you want.
Guest Post by Josh Wardini.
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